Pricing

Whether you are six days from listing or six months, we will perform a comprehensive Comparative Market Analysis (CMA) on your property so you know exactly where your home stands in relation to the market. If you are several months away from listing your home, we will also provide a CMA when you are ready to list as the market is changing every day!

Photography & Home Presentation

Before your goal list date, give us a call so we can take a close look at your home through the buyer’s eyes. We will determine if there are areas of your home that need some maintenance before we are ready to put it on the market. We don’t recommend doing anything that will simply result in just breaking even. We want there to be a return on your investment, whether that return is in time or money.

We will work with you on a plan to stage your home and merchandise it to appeal to the widest range of buyers. If your appliances are more than 10 years old, We will provide a home warranty for the buyer. Buyers love this because if any of the appliances break while under warranty, the warranty company will take care of the fix. It is very common for older appliances to break within the first year because new owners may use the appliance differently than you do.

Once we are ready to list the property, we hire a professional photographer and put together a virtual tour. We will keep in touch with you as you prepare your home so we are on the same page regarding your timeline and provide you the support you need.

Online Marketing

According to the National Association of REALTORS, 92% of buyers search for homes online. Therefore it is critical to make sure your home appears on a number of different websites where buyers are searching. The act of taking your listing that is on the MLS and pushing it out to dozens of different websites is called “listing syndication”. Your home will be listed not only on the MLS and each local real estate company’s website, but also Trulia, Redfin, REALTOR.com, and many more!

Print Marketing

Just because buyers are searching online doesn’t mean they don’t like to pick up a flyer or receive a Just Listed card. These practices sell houses and it is not something we are willing to skimp on.

We never push the “List” button until everything is ready to go! We never want to miss an opportunity to sell your home, so being show-ready when we say, “Go!” is of the utmost importance. The first two to five hours can be the most important time in the listing.

Communication

Throughout your listing, we will communicate with you on a weekly basis to keep you updated on all showings, feedback, sign and ad calls, as well as online traffic. We do this constant analysis to make sure the market is responding to your property so it stays fresh in the eyes of the market until it sells.